Would you have faith in a magazine or newspaper where most every page of editorial content was purchased by advertisers, but disguised as news?
How would you feel about a legitimate-looking “news story” reporting that a new drug remedied a certain disease, when the article was approved and paid for by the pharmaceutical company selling the medicine?
These are not hypothetical situations. Many of Ukraine’s newspapers and magazines carry purchased stories posing as legitimate news. As news stories, they are not worth the oft-noted paper they are written on. They are the equivalent of cotton candy masquerading as hard rock candy.