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You're reading: Back Story: Without ads, newspapers die

A few years ago, the then-popular Yahoo web portal began selling protection against the very pop-up ads that it sold. I didn’t understand: It was like selling deer rifles to consumers and flak jackets to the deer.

Likewise, one has to wonder about the invention of various devices meant to circumvent watching a television commercial. The commercials, of course, pay for the programming that consumers so like to watch.

There are also those who get overly exorcized – become red-faced and apoplectic – when confronted with unwanted email. I figure one man’s spam is another’s advertising and, to the skilled, the mass massacre of emails is a five-second job.
At some point folks, someone has to sell something to make money.

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