That’s the question I posed in an earlier post about Facebook’s acquisition of Instagram
Saul Kaplantakes it even furtherin his new book The Business Model Innovation Factory, when he points out that the concept doesn’t just apply to technology, but business models as well. That, if anything, is a much more difficult problem.
Whereas a firm used to keep the same business model for a generation or more, now the way in which a particular industry creates, delivers and captures value can be disrupted every few years. What’s more, the process is accelerating and business models will become even less stable. So we’re going to have to rethink much that we thought we knew.