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You're reading: Digital Tonto: 6 popular ideas that fail

We are all, however, chauvinists for our own age, caught up in our own moment. We take refuge in the safety of numbers. We don’t trust the short line at the store. Quantity has a quality all of its own.

The following is a list of seven ideas that, like choosing IBM a few decades ago, won’t get anyone fired. Nevertheless, they probably should.

One of the things you hear with metronomic regularity in the business world is the importance of performance pay. However, as Daniel Pink reveals in his book Drive, there is an enormous gap between what science knows and what business does.

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