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You're reading: Digital Tonto: Five principles of creativity

Alas, these days routine jobs, even white collar ones such as bookkeeping, legal research and basic medical diagnoses are increasingly being automated by computer. Others fall prey to globalization and are outsourced.

So to compete in today’s marketplace, you have to be able to create. That’s much different than just working faster or harder or longer. The good news is that, while we can’t all be a Picasso or a Mozart, there are some simple principles we can follow that will enhance our ability originate ideas that are truly new and important.

1. Define and distill the problem

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