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You're reading: Digital Tonto: How social network analysis solves real world problems

And so are you and lots of other things, like ecosystems, molecules, our bodies’ metabolisms, the list goes on. Quantum physicists believe that all matter and energy is linked in strange ways and create mind-numbing field equations to explain how.

We in the marketing world often fall into the trap of thinking about social networks purely in terms of social media and miss the big picture. Network science is explaining large swaths of mysterious phenomena that have eluded us for decades, even centuries. That’s good news for marketers. These new insights are about to revolutionize our field.

About once a second, millions of pacemaker cells in your heart must sync up so that the muscle can contract in an orderly fashion. If they fail to do so even once, you have big problems. When we hear of perfectly healthy people dropping dead of a heart attack, it’s usually the result of pacemaker cells failing to sync.

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