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You're reading: Digital Tonto: How to unlock creativity

Yet Einstein is both an inspiration and an intimidation. His legend, unfortunately, has obscured much his story’s true value. He was, in many ways, unexceptional, but nevertheless managed to see the world differently and led others to do so as well.

Although obviously intelligent, he showed no special early aptitude. He was neither rich nor poor. While not tremendously popular as a child, he was no loner either. His extraordinarily genius was very much the product of a method and it is one which we can all follow.

Many believe that in order to be creative you must eschew conventional ideas and Einstein is often held up as an example. He isn’t.

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