That’s common in marketing. We’re good at making catchy soundbites and passing them on. After all, we sell sizzle, not steak. Why ruin a good story by being true to pesky little facts that just get in the way. Boring!
Unfortunately, truth has a way of sticking around and rearing its ugly head at the most inconvenient of times, like when businesses actually expect results rather than just fast talk and snazzy PowerPoint decks. So here’s a guide to some of the most prevalent marketing myths. They, as well, are often repeated yet untrue.
Myth 1: Differentiate or die