Share Tweet Pocket Add to Bookmarks
You're reading: Digital Tonto: Six marketing myths

That’s common in marketing. We’re good at making catchy soundbites and passing them on. After all, we sell sizzle, not steak. Why ruin a good story by being true to pesky little facts that just get in the way. Boring!

Unfortunately, truth has a way of sticking around and rearing its ugly head at the most inconvenient of times, like when businesses actually expect results rather than just fast talk and snazzy PowerPoint decks. So here’s a guide to some of the most prevalent marketing myths. They, as well, are often repeated yet untrue.

Myth 1: Differentiate or die

Exclusive article

Sign up or subscribe to view more articles.
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: