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You're reading: Digital Tonto: The biggest digital media company you’ve never heard of

And why not? The US is the world’s biggest media market by far, accounting for about 35% of the world’s ad market. Make it here and you are a massive player globally.

Not surprisingly, we don’t pay much attention to the rest of the world, but we should. That’s where 95% of people live. 7 billion people with ideas and energy, who are unlocking value where we never thought to look. Probably the best example is Naspers, a $22 billion South African company that already owns chunks of Facebook and Zynga.

I first wrote about Naspers two years ago in a post about 4 unlikely digital heroes (Full disclosure: When I was Co-CEO of KP media, we had a an e-commerce joint venture with a Naspers subsidiary).

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