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You're reading: Digital Tonto: The case against radical change

We hear this stuff a lot. It’s become the Henny Youngman one-liner for the digital age. A rousing call for sound and fury… signifying nothing.

The truth is that radical change rarely works. It is neither strategy nor action, but rather cry of desperation. It’s a sign that someone who hasn’t been thinking seriously now yearns to be taken seriously. Most of all, it’s an indication that the worst is still yet to come. Here’s why and what you can do about it.

As I noted in an earlier post, a business does not stand alone, but is part of an ecosystem. There are customers, employees, suppliers, shareholders and so on. All of these have a symbiotic relationship with the company; they need each other in some way.

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