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You're reading: Digital Tonto: The new digital battlefield

Meeker has developed a reputation over the years for capturing digital trends and this time was no different.

Since that time, SoLoMo has become more than a buzzword, but the new reality. We’ve come to expect that our media goes where we go, adapts to our location and allows us to share.

The next frontier, however, will be the creation of immersive experiences at home and in-store. Rapid advancement in base technologies, heavy investment by major players and serious interest from marketers are combining to transform the way will experience media. That’s the new digital battlefield. Here’s what’s driving the change.

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