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You're reading: Digital Tonto: Three fundamental shifts in the basis of competition

These men, each in their own way, heralded a new age and recreated society in their image.

In fact, they so personified their era it’s difficult to separate them from it. Vanderbilt and Carnegie brought us the age of corporations; Ford and Sloan, mass production; Ogilvy and Burnett, mass marketing. After them, the world was never quite the same.

Their enormous success drove and was driven by a transformation in the fabric of society by technologies like the steam engine, the automobile andtelevision. We are now going through a transition which is perhaps even more profound – that of atoms to bits – which is already proving to be even more disruptive and is changing how businesses compete.

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