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You're reading: Digital Tonto: Three trends for 2012

At my agency, Moxie, we publish a report each year that analyzes existing trends in order to gain insight into what will break over the next year. It’s an important and interesting exercise, which helps us focus our energies and filter out the noise.

It is also a working document. We apply ascendant trends to our clients digital marketing efforts and all year long we meet with innovative technology companies in order to get a jump the next big thing. This year, we identified ten trends that will drive digital over the next twelve months and I want to highlight three of the most salient here.

In the 2008 election, we all got to know “Plumber Joe.” His appearance at an Obama rally in front of TV cameras drove more than a few news cycles and almost derailed the President’s candidacy. It was almost without precedent.

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