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You're reading: Digital Tonto: Why I still think the New York Times paywall is stupid

That’s a lot more than people thought it would get and a testament to both the strength of the brand and how well the paywall was executed. So is the paywall a success? Many people are saying so, but I disagree.

I wrote before that I thought the paywall was a stupid idea and I still think so. While the subscription numbers are impressive, the business itself is worse off and falling further behind. Some, like Henry Blodget, think the answer is to simply fire more journalists. I believe the solution lies in the NY Times learning how to build a digital business.

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