Share Tweet Pocket Add to Bookmarks
You're reading: Five imperatives for marketing strategy in the digital age

Chances are, what you have is a collection of tactics that augment massive TV buying. Those days are quickly coming to an end. The line between digital and analog is blurring and will soon disappear.

The silos of creative, media and digital are no longer tenable, but the domains of creative account planning, communication strategy and technology have been sequestered in different agency structures, each operating in blissful ignorance of each other. That can’t go on.

I wrote previously about the difficulties of digital marketing strategy. Now I’d like to point the way towards some solutions. The challenges we face herald great opportunities. From neurobiology to behavioral economics, from the semantic web to HTML5, we have new powerful new tools at our disposal. Here’s how we can put them to good use.

Exclusive article

Sign up or subscribe to view more articles.
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: