Share Tweet Pocket Add to Bookmarks
You're reading: Four things marketers should know about publishing

Nevertheless, marketers and ad agencies act as if all you need is a
clever idea, some consumer research and a snappy PowerPoint
presentation.  Make no mistake; publishing is a skill that talented
professionals devote their entire careers to and shouldn’t be taken
lightly.

It is not a buzzword, but a craft to be practiced and honed. It’s
unrealistic, not to mention foolish, to treat it any other way.
 Moreover, in the new paradigm of paid, owned and earned media,
marketers are finding that publishing is not an option, but an
imperative and are devoting significant resources to it.  Here’s some
guidance on how to do it right.

In a 30 second TV spot, you need to catch the consumer’s attention
quickly or not at all. There’s an enormous amount of clutter, so what
doesn’t cut through fades into the background.  Marketers have learned
that in order to make an impact they have to be different, to stand out
from the crowd.

Exclusive article

Sign up or subscribe to view more articles.
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: