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You're reading: Four types of innovation (and how to approach them)

Innovation is a particularly sticky problem because it so often remains undefined. We treat it as a monolith, as if every innovation is the same and one approach fits all. That’s why efforts tend to be fraught with buzzwords and rarely lead anywhere.

With all the confusion, how should we go about innovation? Should it be handed over to guys with white coats in labs, an external partner, a specialist in the field, crowdsource or what? Defining the innovation problem is often overlooked, but it’s absolutely essential if we are to choose the right path. Here’s a framework that will help.

Innovation is a diverse activity. In laboratories and factory floors, universities and coffee shops, or even over a beer after work, people are sussing out better ways to do things. There is no monopoly on creative thought.

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