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You're reading: Good ideas and great ideas

Great ones can change the world. Ideas, if we nurture them, can become dreams, transform the mundane into the sublime and poverty into prosperity. Life would be exceedingly boring without ideas.

Yet it’s not enough to have a a flash of insight or a brainstorm. A worthy idea needs to be nurtured and developed, rethought and reworked, often thrown away and picked back up again. There’s a substantive difference between a passing fancy and groundbreaking concept. It is our approach to ideas that makes that difference.

Our brains are always at work, even while we’re sleeping. Our senses feed into our neurons that interface with memories of old experiences, which interact with other neurons doing the same thing. When a new connection between neurons is made, we have an idea. It happens all the time.

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