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You're reading: How evolution drives culture and technology

It just seems to make intuitive sense.

Or does it? Ron Paul, a candidate for the US Presidency, espouses just that kind of idea and he has about as much chance as a pet rock of winning. The fact is, when you start out with a notion like that, you end up with ideas people don’t like. Why is that?

In the 1970’s, evolutionary psychologists started to figure out why; we survive not as individuals but as communities and that makes all the difference. Starting from simple principles, they’ve been able to unlock many of the counter-intuitive secrets of how cultures emerge, adapt, spread ideas and produce technology.

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