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You're reading: How the hottest holiday gifts will change digital advertising in 2012

“My parents bought me a Kindle for some reason.”

Over the Christmas holidays, I got a lot of emails from friends asking for advice on their favorite unexpected Christmas gifts: tablets and e-readers.

My lucky friends represent an important trend taking place in digital marketing: the increased adoption of Post-PC devices like tablets and e-readers that are changing how people consume media and engage with brands.

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