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You're reading: Many Ukrainians tuned out of sports without Eurosport

Unfortunately, though, because of disrespect for the sanctity of a signed contract, a significant number of Ukrainian television viewers and sports fans may be deprived of the opportunity to watch Eurosport channels in Ukraine, which broadcast a rich line-up of top summer events, most of them Live and in native HD.

Last year Eurosport Group renewed its existing contract with the cable operator Volia and its affiliates to include Eurosport channels in its basic programming line-up for the next three years.

Eurosport viewed this as a reassurance of the Eurosport channels’ value, which goes beyond pure television broadcasting.

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