The largest project aimed at mobilizing Russian society was initiated on Russian TV three years ago. This initiative was de jure unofficial but was de facto state sponsored: public officials and politicians were ushered onto TV sets in their droves to talk about the war in the Donbas being “another Battle of Stalingrad”, spouting such rhetoric as: “failure to protect the Donbas against the Ukrainian army today will lead to NATO troops being stationed at the Volga River tomorrow and that will be the end of Russia”.

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