Previously, he had worked at small, innovative firms and now feels like just a cog in a big machine. Even worse, he believes that he’s not learning anything. All the exciting stuff seems to be passing him by.
It’s a shame that all the crap that gets hyped by mindless digital maniacs ends up having that effect. In reality, my bright young cousin is acquiring skills that much of the digital world still needs to develop – the essential elements of marketing craft.
Of all business disciplines, marketing is the most instantly appealing. While other areas, such as finance, accounting or even management can seem like endless drudgery, marketing looks inspiring and creative. Very few would jump at the chance to comment on their company’s capital structure, but everybody likes to talk about marketing.