Share Tweet Pocket Add to Bookmarks
You're reading: The importance of marketing craft

Previously, he had worked at small, innovative firms and now feels like just a cog in a big machine. Even worse, he believes that he’s not learning anything. All the exciting stuff seems to be passing him by.

It’s a shame that all the crap that gets hyped by mindless digital maniacs ends up having that effect. In reality, my bright young cousin is acquiring skills that much of the digital world still needs to develop – the essential elements of marketing craft.

Of all business disciplines, marketing is the most instantly appealing. While other areas, such as finance, accounting or even management can seem like endless drudgery, marketing looks inspiring and creative. Very few would jump at the chance to comment on their company’s capital structure, but everybody likes to talk about marketing.

Exclusive article

Sign up or subscribe to view more articles.
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: