A reprimand, a bonus, patronage, interesting tasks, development or participation in management – each employee has its own motivation that is many-faced like a character in the “Game of the Thrones.” Anastasiia Bilous will tell us, how to motivate the person properly, how to use “carrots and sticks” effectively.
Information about the author:
Anastasiia Bilous, TOP-Manager in Business Management, Development and Promotion. Over the past ten years, Anastasiia has helped establish and successfully launch more than 35 services, platforms and products for a variety of industries, such as dating, social media, wearable, medicine and marketing.
The success of many big companies from all over the world, including the USA, Germany, Scotland, Australia and Ukraine, depends on her expertise. Projects under her leadership as COO, in the company TN Labs, Noosphere Ventures, have grown into multi-million dollar profitable startups and companies. She is a Distinguished Visiting Expert at the European Summit (Spain, Portugal, Czech Republic), Collision Conference (the USA), Webmaster Access Conference (The Netherlands) and Affiliate World (Thailand and the USA), where she shares expertise with the top experts from all over the world.
Motivation is enthusiasm for doing something. This word implies psycho-physiological process, which manages the behavior of a person, defines its orientation, organization, activity and stability. Everyone knows the method of carrots and sticks, but this technique has its pitfalls that can ruin the result or even destroy the team.
The basis of motivation is the correct setting of tasks, a working environment, instructions and training, career progression and feedback to superiors. If this system doesn’t work perfectly, the further efforts may not bring any result.
Maslow’shierarchy of needs was never revoked. If there is no bread, butter and caviar will not arrive on their own accord.
Make sure the previous level of the pyramid is fulfilled before you motivate the staff with the following one.
Once the basic levels are fulfilled, the next level up is what motivates us, if they are not fulfilled, any scheme will not work out.
But the main secret of motivation is the correct definition of motivation types. There are five of them, and they are applicable to all people. In pure form, the types of motivation are very rare; it is always a mixture of several, where there are dominant and minor types.
Type №1 – professional. He values his work content, the ability to prove himself. For him, the working conditions are important, he is proud of his competence.
Type # 2 – instrumental. They will do his best if he receives fair and high pay for his work. Work itself at the same time may not be a sacred value for them.
Type 3 – patriotic. He is easily motivated by participation in a very important project, the ultimate goal and the sense of self-worth turn him on.
Type 4 – Host type. Such employees will voluntarily assume responsibility for the work they carry out, will strive for a result even without a financial stimulus. They do not need orders, moreover – they cannot stand them. Autonomy and trust are the best motivation for this type.
Type 5 – the complete opposite is an avoidable type. He is completely dependent on the instructions of the management, takes orders for granted and will not stir a finger without setting clear targets. Indifference and lack of aspiration are a vital credo of this type. Responsibility for him is a pretty heavy weight; he strongly condemns the activity of other employees.
Table 1 presents the main methods of motivation for instrumental and professional types. For example, the main source of inspiration for a professional type of motivation will always be interesting, non-trivial tasks, working conditions and process organization, professional development.
Table 1
Table 2 provides the methods of motivation for patriotic, host and avoidable types. For example, participation in management is the main method for the host type.
Table 2
Understanding the employee’s belonging to this or that type of motivation is the key to an easy and most effective work. If your deputy is an instrumental type, then you can easily motivate him for any additional task with a cash prize. And the efforts of the professional manager will cease to be perceived, like attempts to pull the blanket over. He will readily accept the proposal to lead the management of the project, the direction or even the branch of the company.
