The billboard, erected in Dubai on June 24, coincides with the debut of the brand’s inclusive swimwear Collection and is designed to reach athletes and drive home the point that Adidas makes technical apparel for athletes everywhere. comes as many advertisers experiment with billboards.
Forbes: Adidas’ first swimmable billboard Hits the scene in Dubai
This picture shows a partial view of the man-made archipelago of Palm Jumeira, in the Gulf Emirate of Dubai, on Feb. 24, 2021.
