You're reading: Forbes: Ukraine’s fashionable nation branding

Braving the sleet, the audience made its way under the pier. “Buy now, see later” egged the sign. Champagne and samogon fueled the requisite pre-show posturing. The vaulted space was getting heavy. Suddenly, an immense curtain rose and the bright icy expanse of the Dnepr river flooded the room. The following spectacle by designer Fedir Vozianov secured his earlier Designer Of The Year accolade. It was inventive yet practical, every homage asserting its originality. The Cyrillic lettering on a little black dress stirred the crowd. “Ukraine is not dead yet!” was prominently printed on another look; someone quipped it was an alternative slogan for the 14th edition of the Mercedes Benz Kiev Fashion Days (MBKFD).

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