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You're reading: Ukrainian designer winning fans with his creativity and candidness
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Ukrainian Jean Gritsfeldt is like no other Ukrainian designer. He lists his personal cell phone number on his brand’s website, and he runs his own Instagram account. It’s a mystery how he manages to fit in all these things in his schedule, but he does say that he has assistants.

On Feb. 5 Gritsfeldt presented his fall-winter 2017-2018 collection. And of course, it was no ordinary fashion show. The location – the SpartaBox boxing club – was the first indication.

As guests arrived, amateur boxers were still finishing their fights, as music by the Red Hot Chilli Peppers blasted out in the background. Then a boxing referee announced the start of Jean Gritsfeldt show in the style of notable American ring announcer Michael Buffer:

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