VIDEO

Hromadske: Making wealth from waste in Ukraine (VIDEO)

Until recently only a handful of people have heard of “upcycling.“ This new trend, which consists of a creative reuse of unwanted materials. Today “upcycling” is a popular phenomenon, not only in Europe but also in Ukraine. This movement combines aesthetics and style with purposefulness and promotes awareness for ecological problems. As a grassroots movement “upcycling” is especially useful in countries without a well functioning recycling system, where it prevents cities from becoming huge dumps. Ukraine is one of them, and there are a lot of startup entrepreneurs, interested in working with used resources.