You're reading: Business Insider: Everything we know about the company behind FaceApp

Whenever we share personal data or photos with an app, there’s always the question of how much privacy we’re sacrificing by sharing information with third parties in exchange for compelling services or features. Such concerns peaked this week as interest around FaceApp, the viral app that uses artificial intelligence to apply realistic filters and effects to photos, once again flared up following its 2017 debut.

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