Ukrainian brand agency Fedoriv has grabbed one of the world’s most prestigious design awards, the Red Dot, for its rebranding of Oschadbank, the State Savings Bank of Ukraine.
The agency had been working on the Oschadbank redesign for a year, and it received the 2016 Red Dot Award during the annual Red Dot Gala in November in Berlin, “where communication designers and marketing professionals were honored for their extraordinary achievements in design,” the Red Dot website reads.
Fedoriv won the Communication Design award, which is reckoned to be “one of Red Dot’s best” equal to Product Design and Design Team, Design Concept prizes, the website says.
Fedoriv’s repositioning of the State Bank brand is based on the slogan “My bank. My country.” The agency intentionally reduced the brand’s visual identity to a brand word – the bank’s name. The color palette, ranging from bright yellow to traditional deep green, is designed to convey a contemporary identity and is reminiscent of the Ukrainian national flag.
Oschadbank employs 35,000 people and provides 100-percent-state-insured savings.
The Oschadbank rebranding brought Fedoriv its third Red Dot in the last three years. In 2015, the agency received an award for designing the Klitschko Foundation‘s “visual brand identity.” In 2014, the Red Dot commended Fedoriv for its “packaging design” created for BIZOL, a German motor oil producer.
Ukraine boasts another three-times Red Dot winner: Alexandr Morokko. In 2016, he won his last prize – the Product Design award – for his work on PocketBook Reader Flex, an e-reader producer with Ukrainian roots.
Kyiv Post staff writer Denys Krasnikov can be reached at [email protected].
