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You're reading: Messenger Viber aims to connect business with public in Ukraine
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Viber, a messaging app with nearly 800 million active users in 193 countries around the world, has entered the Ukrainian business market, touting its latest and “most important (feature) for the last two years” – public accounts.

Viber Media Inc., a subsidiary of Japanese company Rakuten Inc., announced the roll out of its new business service on Nov. 22 during its first ever press conference in Ukraine, where it claims to have about 16 million active users.

Public accounts are designed to connect business with the community inside the smartphone application, bringing more social network characteristics into the messenger service.

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