Commodity turnover at RUSH LLC (Dnipro), which manages a network of 990 Eva perfumery and cosmetics stores in Ukraine, increased by 50% in 2019 compared to 2018 and reached $500 million.
“Eva (in 2019) opened 219 new stores and increased its turnover by more than 50% compared to 2018,” co-owner of the company Ruslan Shostak wrote on Facebook.
According to the report, in 2020 it is planned to maintain the growth dynamics of the network and open about 150 new stores, as well as develop – while in a test mode – the new Eva Beauty Lab format.
“The first Eva Beauty Lab store began work in Dnipro at the end of 2019. So far, the project is working in a test mode. The immediate plans are to open five to seven such stores in 2020,” the report says.
The Eva Beauty Lab format is different from the traditional Eva store. It does not have household chemicals, products are presented exclusively in the beauty category, including brands not represented in the regular network.
In addition, Eva Beauty Lab stores have the option of a free makeup, the ability to test skin and hair. For this purpose, special zones with consultants have been allocated.
