Some 85 percent of Ukrainians were users of smartphones as of late H1 2018, which was 3 percent more than a year ago, the OLX announcement service has said in a press release, referring to a study by GfK.
“Last year in Ukraine there were only 82 percent of smartphone users, now their number has reached 85 percent, while, according to statistics, each consumer on average owns three or four gadgets,” GfK said in the study.
According to the research company, in the first half of 2018, 50 percent of Ukrainians sought information about the desired product from a mobile phone. Meanwhile, according to forecasts of the research company eMarketer, by 2021 the share of mobile purchases in the global e-commerce market will amount to 72.9 percent of all sales.
