You're reading: Zelensky restarts Ukraine NOW brand

On August 24, President of Ukraine Volodymyr Zelensky launched a large-scale information campaign to restart the Ukraine NOW brand, according to the president’s press service.

The head of state made a video address to the global community in English, describing the new Ukrainian reality.

“In particular, Ukraine is no longer a country of poverty and corruption, as it was called earlier. According to the president, now Ukraine is a new tech hub of the world, a breadbasket of Europe with super fertile soil, with a huge tourist and investment potential,” the press service said.

“Ukraine is where you can still make real discoveries. Ukraine is a frontier where new things are happening,” the president said in the video address.

Zelensky presented a modern, young, peaceful and hospitable Ukraine to the world.

“Hurry up. The biggest country in Europe is the next big thing. Ukraine now is something we can do and benefit together. The whole world can prosper with Ukraine now,” the president said.

As part of the campaign to restart the Ukraine NOW brand, world-class stars will also record their video appeals to the international community. Film director David Lynch, Kadebostany and many others will share their impressions of Ukraine, according to the press release.