Such findings were gathered by GfK Ukraine during its research in January held among Internet users aged between 18 and 45 years old and who live in cities with a population of over 500,000 people.
In keeping with the research, IKEA household goods stores (46.8% of votes of those polled) and H&M clothing stores (39.4%) are the leaders among the brands of international chain stores that Ukrainians would like to see in their country. The third and fourth places are occupied by Apple Store (30%) and Hugo Boss clothing stores (29.8%), respectively. Walmart ranks fifth with 25.8% of votes.
GfK Ukraine says that H&M is mentioned twice as frequently by women compared to men. The latter did not include this brand in their top 5. However, the male top 5 included the Tesco supermarket chain.