Russia’s continued attacks on Ukraine have turned access to financing from a tool for growth into a condition for business survival. As entrepreneurs face power outages, damaged infrastructure and disrupted operations, fast access to capital has become critical.
Ukrainian fintech company Activitis is responding by building a comprehensive financial infrastructure for micro, small and medium-sized businesses. Instead of offering separate financing products, the company integrates funding directly into everyday commercial transactions, helping businesses obtain capital when it is needed most.
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One example is a café owner who urgently needed UAH 400,000 to buy a generator after Russian attacks caused prolonged power outages. Through Activitis, the entrepreneur received financing the same day and was able to keep the business running.
According to Activitis shareholders Konstantyn Zhukovskyi and Maksym Kushnaryov, the company’s approach is based on a simple principle: financing should remove barriers to business development, not create new ones.
Activitis first entered the market with a Buy Now, Pay Later model. Over time, it expanded this idea into what it calls “Grow Now, Pay Later” — a concept that allows businesses to invest in growth immediately and repay financing according to their operating cycle.
The company says financing decisions can now be made in as little as 42 minutes, with funds transferred to businesses in under an hour. Activitis attributes this speed to embedded finance, where financial services are built into commercial transactions rather than treated as separate banking products.
Activitis is not a bank and does not attract customer deposits. Its operations are financed with shareholders’ own capital, while its focus remains on creating practical financial tools for Ukrainian entrepreneurs.
The company’s ecosystem includes several key solutions. eDilo, its flagship product, is Ukraine’s first online B2B Buy Now, Pay Later platform. It enables suppliers to offer installment financing directly to business customers, while buyers can purchase goods and services without upfront payments, collateral or lengthy paperwork.
For the agricultural sector, Activitis developed WEAGRO, an embedded finance ecosystem for farmers and agribusinesses. It allows them to purchase machinery, seeds, fertilizers and services through digital installment and deferred-payment solutions. The ecosystem also includes WEAGROBANK, created in partnership with Piraeus Bank, and WEAGROMARKET, a marketplace with integrated financing tools.
Activitis also works in investment and capital management through Rebail Asset Management, which provides strategic asset management services and financial market solutions such as bonds, derivatives, options and SPV structures.
Another part of the ecosystem is Activitis Education, a platform focused on practical financial literacy and entrepreneurship. It organizes lectures and webinars, partners with universities and public institutions, and supports national financial literacy initiatives together with the National Bank of Ukraine. The company also cooperates with the Fund of the President of Ukraine for Education, Science and Sports and supports the Summit of First Ladies and Gentlemen.
Beyond business, Activitis contributes to humanitarian and charitable initiatives, including UNITED24, Come Back Alive, reconstruction efforts for Okhmatdyt Children’s Hospital, the Ukrainian Society of the Deaf and Ukraine’s Armed Forces.
For Activitis, the goal goes beyond building a successful fintech company. Its shareholders say the broader mission is to strengthen Ukraine’s entrepreneurial ecosystem and help businesses remain resilient during wartime.
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