Russia's Wildberries Takes Down War Product Page After Ukrainian Strikes

Wildberries, Russia’s largest online retailer whose warehouses were hit by repeated Ukrainian strikes in the past two weeks, has taken down its promotion page for war gear.

The website’s “Everything for the SVO” page – using the Kremlin’s official term, “Special Military Operation” (SVO), for its invasion of Ukraine – listed no products as of Monday.

Ukrainian outlet UNIAN and Russian outlet Vot Tak reported the findings on Saturday, while Russian media Dozhd noted on Sunday that the page was still being redirected from search engines in Russia during online searches.

However, Dozhd cited an archived version of the page from the Russian search engine Yandex, dated May 29, showing that it previously listed military equipment used in Russia’s war against Ukraine.

While the page is now empty, listings for military gear remain on the site.

Wildberries is often hailed as the Russian equivalent of Amazon, offering a large number of dual-use goods, including drones and military clothing, despite Moscow’s framing of it as an exclusively civilian retailer.

President Volodymyr Zelensky called the warehouses “logistics centers involved in supplying the Russian army with drone components, navigation equipment, and other military hardware.”

On July 18, Ukrainian drones struck two Wildberries logistics centers in Russia’s Tambov region, and in four days, two others in southern Russia’s Krasnodar region and Nevinnomyssk.

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On July 24, Wildberries warehouses near St. Petersburg were struck, with more being hit in Yekaterinburg, approximately 1,738 kilometers (1,080 miles) from the Ukrainian border, a day later.

The company had altered its policies to not compensate Russian businesses days before the major attacks, with accounts of bankruptcies and tearful Russians appealing for help emerging from the country following the strikes.

Prior to the strikes, the company’s annual turnover exceeded 4 trillion rubles (around $51 billion), accounting for over 10% of all domestic trade in Russia.

Various sources estimated the total damage at 150-230 billion rubles (about $2-3 billion), plus another 30-35 billion rubles (about $380-450 million) on clearing debris and repairing the terminals prior to the strikes on St. Petersburg and Yekaterinburg.